I Am Kooky Branding: Empowerment and Diversity


What makes a tiger so powerful?


At Kooky, we love the incredible strength, independence and uniqueness embodied by these beautiful creatures. They illuminate every aspect of our brand ethos; to be empowered, embrace diversity and radiate confidence.


We are all different. No two bodies are the same; just as no two tigers’ stripes are identical. And this is something we love to celebrate within our I Am Kooky branding.

 

Kooky branding story - three Kooky fruit packets lay side-by-side

 

The Story Behind Our Branding

 

You don’t need us to tell you that tigers are incredibly awe-inspiring. Their captivating eyes, striking colours and confident strut are just a few of the amazing qualities that make them so unique.


But tigers are an endangered species. They’re increasingly at risk of extinction; a devastating consequence, in large part, of human behaviour.


As a nation, we need to look after our tigers to keep this amazing species alive. Why not support the WWF in protecting them by adopting your very own tiger? You can get the kids involved too; check out our Facebook page for some Tiger colouring sheets to keep the little ones occupied.


If you take a look at our product page, you’ll notice that our tigers take pride of place on the very front of our packaging. Standing tall as our brand ambassadors, our multi-coloured tigers are a strong reflection of our freeze-dried and gently-dried fruits, which ooze with vibrant colours and taste bud-tantalising flavours.

 

Embracing Empowerment & Challenging Conventional Ideas of Beauty 

At Kooky, we believe beauty should never be given a formula. Beauty lies within diversity, difference and uniqueness. It’s defined by the individual qualities that make us… us.


Put simply, we challenge conventional ideas of beauty. We are all beautiful, with uniqueness at the very heart. 

 

Kooky branding story - Woman juggling fruits

 

We embrace empowerment and unconventional beauty by being enthusiastic supporters of Women For Women International; a charity that focuses its attention on building, developing and transforming women that may not have had the privilege of an education and the upbringing they deserve. 

 

The Meaning of Kooky 

Just like the tigers themselves, we are uniquely beautiful. Born in 1959, ‘kooky’ is an adjective that describes an unusual and/or interesting appearance. Synonyms of this term include ‘crazy’, ‘funky’, ‘odd’ and ‘peculiar’. 


Our freeze-dried and gently-dried fruits, from dragon fruit to mangosteen, are all reflective of this. From vibrant, eye-catching colours to uneven shapes and unusual textures, our snacks are unlike anything you’ll have tried before. They’re crunchy, they’re soft, they’re chewy… and incredibly Kooky.

Kooky branding - Kooky dragonfruit

 

Want to try them for yourself? Take a look at our brand new range on our online store.


Keen to find out more about our journey? Take a look around our website, or contact a member of our team to find out more.


Discover all the fun and unique ways you can incorporate Kooky freeze-dried and gently-dried fruit into your diet in our previous blog.