The Six Values of Kooky’s Brand Identity
Our super-fruits are 100% fruit, vegan, gluten-free and free from the 14 main allergens. They are loaded with antioxidants & essential vitamins. Spin our Nutritional Wheel, the result of extensive lab testing, to find out all the health benefits, ranging from digestion to anti-ageing!
We believe in helping and empowering others. Kooky is a corporate sponsor of Women for Women International, helping women in war-torn countries rebuild their lives. We are also a brand partner to Give.Help.Share, providing less-privileged children with regular donations of our healthy fruit snacks. We believe, we care, we share.
We champion diversity, embrace differences and always seek out the strength, beauty & creativity that lie therein. Just like our exotic fruit, we are all pretty unique and wonderfully diverse. Join us as we advocate a curiosity for lesser-known things and challenge conventional stereotypes. True to ourselves, true to our beliefs.
We employ freeze-drying techniques pioneered by NASA, resulting in lightweight, nutrient-dense freeze dried fruit that has a light, crunchy texture and is insanely addictive! Tastes like a meringue, only far healthier! Our gently dried range is soft and chewy, the perfect alternative to gummy bears and the guilt-free sweet treat you’ve been looking for!
Inject excitement into the banal everyday with our fruit snacks that promise a party in the mouth! Kooky is on a mission to make exotic dried fruit more accessible and more available, perfect for adults and kids alike, brace yourself for the ultimate taste explosion!
Not only is our fruit sourced from the best ethical and sustainable farms which adhere to humanitarian guidelines, we also pledge 1% of our total sales to 1% for the Planet, as our commitment to tackling our planet’s most pressing environmental issues.
Since the very 1st day, Kooky's identity and ethos have revolved around HEARTS and working towards B Corp™ certification was an organic evolution, which has now become the confirmation of what we’ve strived hard to achieve – to use business as a force for good, while embracing high standards of social and environmental performance, accountability and transparency.
That said, this undertaking was by no means straightforward. For a small business, making decisions driven by purpose isn't usually the most economical route, and therefore not the most obvious. To us, however, we felt it was something we could not compromise.
There are currently just over 6,000 Certified B Corporations in more than 80 countries and over 150 industries, and we are thrilled to be one of them!
In a world of sameness and conformity, our Tiger represents our desire to promote a natural curiosity for lesser known things. It embodies our passion for Diversity, our appreciation of Individuality and our love for Community.
Just like our fruit, our Tiger is strikingly different. She is pretty unique. She is Kooky.
1% for the planet
We pledge to give 1% of our total sales to @1percentftp and to help fund the many diverse environmental organisations so that collectively, they can be a more formidable source in solving the world's problems in 6 core areas that include climate, food, land, pollution, water and wildlife.
It's responsibility. It's accountability. It's our commitment to the future of our planet.
Aline and Deena met while dropping their daughters off at school. Bonded by their Asian roots and Western upbringings, they found themselves sharing stories and challenges involving their East-West fusion of traditions, cultures and mindsets.
Both passionate about exotic super-fruits, they noticed a lack of the dried version and felt it was a gap that had to be filled.
Some of these fruits can be found, fresh, at selective retailers but they are limited and incredibly expensive!
They are therefore on a mission to make exotic dried fruits more accessible and more affordable to a wider consumer base. With that in mind, coupled with their desire to communicate their values and teach their children, they launched Kooky - Pretty Unique Fruit.
Kooky's fruits were chosen for their nutritional health benefits, as well as their quirky physical appearance, unusual textures and unique flavours, offering the fruit market an unexpected taste profile while inspiring all of us to challenge conventional stereotypes of beauty!
The Cambridge dictionary defines the word "exotic" as unusual, interesting and often foreign. Aren't we all exotic then, in our own way... Wouldn’t you agree?!?
Please join Aline and Deena. Be inspired to try something beautifully unusual, with an explosion of colours and flavours!
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