The Six Values of Kooky’s Brand Identity
Since the very 1st day, Kooky's identity and ethos have revolved around HEARTS and working towards B Corp™ certification was an organic evolution, which has now become the confirmation of what we’ve strived hard to achieve – to use business as a force for good, while embracing high standards of social and environmental performance, accountability and transparency.
That said, this undertaking was by no means straightforward. For a small business, making decisions driven by purpose isn't usually the most economical route, and therefore not the most obvious. To us, however, we felt it was something we could not compromise.
There are currently just over 6,000 Certified B Corporations in more than 80 countries and over 150 industries, and we are thrilled to be one of them!